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Greenhill: a sunray green
A long-time favourite in the Serenity family. At first glance the Greenhill dial reads as a deep green, but as the light moves across it, the sunray finish reveals a luminous, jewel-toned shade that shines through the domed sapphire crystal.
Choose silver for a clean, classic look or rose gold for something softer, with the case, indexes and hands matching. It suits days outdoors as well as the office, adding a touch of colour that blends with nature.
Serenity: where it all began
Serenity was August Berg's first collection, designed by Danish watch designer Magnus Joergensen to capture a state of calm. It brings Danish design tradition together with modern colours, inspired by deep blue skies and the jewel-toned waters of a Nordic holiday.
The details are quiet and considered: a 1950s-inspired dial with slim hour batons, a crown carrying the infinity logo for the perfect time loop, and an anti-reflective sapphire crystal over a Japanese quartz movement. Straps release in seconds, so one watch can have many looks.
The Gift of Time
Every August Berg watch is built around timefulness: appreciating the time we have and choosing how to spend it. Cases are surgical-grade stainless steel, dials sit under anti-reflective, scratch-resistant glass, and each watch runs on a Japanese quartz movement. It arrives in a reusable, FSC-certified bamboo box, and delivery is carbon neutral.
For every watch sold, August Berg gives a child 6 months of quality education through the Human Practice Foundation, a Danish non-profit, and with every 20,000 watches sold, builds a school.
