Collections

Get 10% off and become part of something bigger At August Berg, we want to make the most with the time we have. For every timepiece sold, we gift 6 months of quality education to a child in Asia or Africa. Join us and change the world - one wrist at a time. SIGN UP TO AUGUST BERG

11.11 Single's Day: Treat Yourself to Timeless EleganceUp to 21% Off Indulge in the beauty of time with August Berg. Explore our exquisite collections, from the whimsical Morris & Co. to the serene Serenity. This Single's Day, treat yourself to a gift that lasts a lifetime. Don't miss this exclusive offer. Sale ends 11/11.

Your Exclusive VIP Privilege 20% off your next purchase Use code VIPTIME20 at checkout Available for three days only – offer expires on 02/26/2025 Beyond exquisite craftsmanship, each August Berg timepiece represents something greater. With your next purchase using the Exclusive VIP Code, we are doubling the impact of your support—instead of the usual six months of quality education for a child, your order will now provide twelve months of life-changing education through our partnership with the Human Practice Foundation. This is more than an offer—it is a movement. A movement to reclaim time and make it count. This privilege is available for a limited time. We invite you to explore our collection and embrace the gift of time.

An Easter Surprise, Waiting to be Discovered This Easter, August Berg invites you to discover more than just time. A hidden treasure may appear as you explore — a special offer, revealed only to those who take a moment to stay and wonder. A little curiosity, a little luck…and a watch that stays with you, through every meaningful moment. 🍀 How it works 1. Spot the Hidden TreasureKeep an eye out as you explore our collection. A secret Easter egg will appear when you least expect it. 2. Reveal Your GiftSimply click to open the egg and unveil the exclusive surprise hidden within. 3. Cherish the MomentEnjoy your special offer on your favorite timepiece. Shop the collection and carry a little luck with you.

Designed in Denmark and founded by Anders Peter Juel Sauerberg, August Berg timepieces are designed to inspire and remind us to make conscious choices with our time. The time we have and what we choose to do with it is essential – and at August Berg we call this epiphany timefulness. More than a watch brand, August Berg strives to make a positive difference in the lives of others and with every watch sold, August Berg will donate funds to provide quality education by way of building schools for kids in local communities in rural Africa through The Human Practice Foundation. This is our way of giving back to society – giving the gift of a future through education.

Designed in Denmark and founded by Anders Peter Juel Sauerberg, August Berg timepieces are designed to inspire and remind us to make conscious choices with our time. The time we have and what we choose to do with it is essential – and at August Berg we call this epiphany timefulness. More than a watch brand, August Berg strives to make a positive difference in the lives of others and with every watch sold, August Berg will donate funds to provide quality education by way of building schools for kids in local communities in rural Africa through The Human Practice Foundation. This is our way of giving back to society – giving the gift of a future through education.

Celebrating the elegant craftsmanship of William Morris, August Berg brings to life his iconic nature motifs through a selection of elegant yet minimalistic timepieces for both men and women. A tribute to Morris’ well-loved designs, the collection showcases a series of beloved Morris & Co. prints, including the iconic Pimpernel, Strawberry Thief, Love Is Enough, and Forest Hare; all of which are featured on the classic August Berg dials. Our William Morris watches exude a unique, timeless elegance without compromising functionality. This collection makes a great addition to the ever-popular William Morris accessories.

FATHER'S DAY - SAVE UP TO 40% A timeless gift selection Father’s Day is a time to honor the incredible fathers and father figures in our lives. Selecting the perfect gift for him among so many recommendations can sometimes be a challenge. However, a high-quality timepiece is a unique gift that he will value forever. It's versatile, functional, and stylish – a constant companion that will evoke your love every time he glances at it. Order before 10th June for delivery on Father's Day Online Exclusive with Limited QuantityInternational Free Shipping30 Days Refund & ReturnBuy Now Pay Later3 Years Warranty

August Berg watches are paired with either our signature Perlon straps, classic Milanese Stainless Steel Mesh, or the timeless genuine Italian leather straps. Our Perlon straps are meticulously crafted using high-quality nylon, intricately woven to increase functionality and style whist the classic Stainless Steel Milanese Mesh straps are designed to be dense and tight, making them especially smooth to the wrist. The Genuine Italian Leather straps are meant to withstand wear and tear for everyday wear. Personalising every day style is effortless with our interchangeable mesh strap, perlon strap, and leather strap. There's a strap for every occasion and fashion taste.

SAVE UP TO 50%* Indulge in the art of time with August Berg. Discover our exquisite collections, from the intricate beauty of Morris & Co. to the minimalist charm of Serenity. Online Exclusive with Limited QuantityInternational Free ShippingBuy Now Pay Later2 Years Warranty

Our black watch collection is for the minimalist enthusiasts – those who wish to let simplicity and seamlessness do all the talking. Made with premium components and with great attention to detail, the best black watch for men is the perfect everyday timepiece that looks flawless in any style. Each elegant, minimalist classic black watch carries our name well and possesses irresistible charm.

The minimalist black watch may be around for a long time, but it is here to stay. Along with the simplicity of a classic black watch, it also exudes superb elegance and luxury. The delicacy of the design conveys the essence of class while emitting emotions. From an elegant to an everyday look, nothing is impossible with our black watch collection. Invest in the best black watch for women classic black watch for that glamorous and sophisticated look.

From Serenity to Morris & Co., our classic blue watch comes in a range of designs suitable for varying personalities. Its highly versatile nature pushes the blue watch as the crowd’s favourite. The best blue watch for men is flexible enough to transition easily between different events throughout the day. Our blue watch collection is available in mesh, perlon, and leather straps.

Blue watches have always been a favourite due to its calming cool tone and beautiful duality. Our classic blue watch offers a top-notch design to make them more appealing. Each style can flawlessly match any wardrobe whether for a formal office or an everyday look. It may be surprising how pleasant a blue watch complements ladies, like it does for men. Unveil the beauty of blue with our best blue watch for women collection.

More than packaging — it’s a pause in time Every August Berg box is designed to mark a moment:A thank you, a fresh beginning, or a simple reminder to slow down.Remember the greater gift: With every purchase, you help provide children with access to quality education across Asia and Africa.

Celebrating our 5th Anniversary this month! We celebrate August Berg’s anniversary, honoring timeless design and conscious living. Enjoy $50 off our special selection for online purchases over $250 SGD until August 31, 2024. Do not miss it! August Berg watches are more than just timepieces; they are symbols of conscious living.

Celebrate 5 Years of commitment to our Social Mission. Indulge in our 5th Anniversary and make a difference. Enjoy up to 40% off on selected timepieces and an additional 10% off special offer code: AugustBerg10 With every purchase, we commit to providing six months of quality education to a child in Asia or Africa. Let's make this anniversary truly special.

Brown represents warmth, friendliness, and sincerity. It makes for a perfect colour choice of watch for dressing up and looking smart. Our classic brown watch is the ultimate masculine timepiece to complete the smart casual look. The best brown watch for men gives freedom in expressing personal style without losing the cool factor over time. Shop our selection of timepieces with brown straps today!

Some colour trends come and go while others stand the test of time, looking good no matter the fad. Our classic brown watch is a good testament to how well the colour withstands it all. Its subdued, warm tone makes the timepieces with brown straps remain popular. Paired with high-quality, genuine Italian leather or perlon straps, it’s no surprise our best brown watch for women has gained popularity.

The burgundy tone is considered as loud, bold and symbolises confidence. It is the reason why our burgundy watches gained such popularity among our fans. Our classic burgundy watch stands out as a statement piece – suitable for casual or formal occasions. Designed with minimalist features, the best burgundy watch from our collection enables us to offer luxury but affordable timepieces to everyone.

Time for EarthSmall Steps, Timeless Impact — Enjoy a Complimentary Perlon Strap. This Earth Day, take a small step toward something more thoughtful 🌿A piece designed to last, to be worn beyond seasons, and to remind us that less can mean more Because every mindful choice today shapes the world we live in tomorrow 🌍Crafted with simplicity and intention, each timepiece is made to stay with you — through everyday moments and meaningful milestones Enjoy a complimentary Perlon strap with your purchase 🎁✨Personal engraving is available for a meaningful touch. Make time for what truly matters.

The leather strap is one of the most versatile bands for any designer watch. It offers a classic, naturally soft, and light feel, making the watch exceptionally comfortable to wear. Made from genuine Italian leather, our minimalist watches with leather strap selections come in different colours and sizes. No matter if you are searching for a formal, casual, or sporty timepiece, there’s a leather watch strap for you.

A classic gold watch is one of the most versatile accessories for any fashion statement. Wearing the best gold watch for men offers significant flexibility as it matches everything in the wardrobe - regardless of what style to flaunt, from a classic, rugged look to something casual and formal.

A classic gold watch never goes out of style. Gold has always been a favourite among women as it symbolises luxury, beauty, and greatness. Owning the best gold watch for women is an investment in your appearance and fashion style. Stand out among the crowd with our gold signature watches.

Timepieces in green hue are nothing new. Green is the most acceptable colourful tone behind the widely preferred blue. A classic green watch is usually associated with nature or environmentalism, creating hype over eco-friendly watches. Available in minimalist design and in iconic, timeless prints on the dial, the best green watch for men from our collection perfectly encapsulates the charming nature of the green shade.

Ever since the launching of watches with green dials in the market, the craze continues to captivate more women, showing no sign of a passing trend. The refreshing look and uniqueness of the colour make August Berg’s classic green watch an exquisite addition to any jewellery collection. Discover the best green watch for women from our range of selections, featuring minimalist yet luxury designs that can match any personality.

A timeless gift for dad. This Father's Day, celebrate the person who has always been there through life's quiet moments and meaningful milestones. Choose a gift that accompanies him through every morning routine, every journey, and every memory yet to be made. Thoughtfully designed in Scandinavia and crafted to last, an August Berg timepiece is more than a watch — it is a daily reminder of time shared, moments treasured, and gratitude that words alone cannot always express. For a limited time, enjoy:• 10% OFF selected timepieces• A complimentary extra strap• Free engraving to make your gift uniquely personal Whether it's his name, a meaningful date, or a few heartfelt words, complimentary engraving transforms a beautiful watch into a gift that carries your story. Because time is the most valuable gift we can give.

It's International Friendship Day! Say "thanks" with a timeless gift from August Berg. Enjoy special discounts on our entire collection and find the perfect watch to commemorate your bond.

Each bag guarantees 2 surprise watches! Begin the New Year guided by your zodiac sign.August Berg’s Your Celestial Moments is a New Year lucky bag inspired by the four elemental zodiac groups. 🔥 Fire — Aries · Leo · SagittariusBold energy for new beginnings and fearless momentum.🌍 Earth — Taurus · Virgo · CapricornGrounded tones for stability, balance, and a timeless rhythm.🌬 Air — Gemini · Libra · AquariusLight, fluid hues inspired by movement, connection, and clarity.🌊 Water — Cancer · Scorpio · PiscesSoft, intuitive shades for calm, depth, and inner harmony.Attract good fortune with zodiac-inspired colors. Choose by your star and element. * With every watch sold, August Berg supports six months of education for children across Asia and Africa. * Limited quantities available due to the holiday season.

August Berg's exquisite watch collections offer a touch of sophistication for any style. Explore our minimalist designs and intricate Morris & Co. collaborations, finding the ideal timepiece to cherish throughout the gifting season. With every August Berg watch purchase, you help gift a child in Asia or Africa 6 months of quality education.

Explore classic and bold men's watches by August Berg — crafted with purpose and Danish precision.

Taking inspiration from the medieval murals Morris valued so highly, Bachelors Button was first created in 1892. It is a delightful depiction of cornflowers, known in folklore as Bachelor's Buttons as young men in love wore them. The Morris & Co. studio enlarged the original 1892 design and painted it in medieval frescos with dramatic effect creating a show-stopping swirling leaf design.

The inspiration for this design came from an original tapestry woven with wool and silk at Merton Abbey in 1887, designed by William Morris, Philip Webb and John Henry Dearle. Morris used birds and animals from earlier tapestries in conjunction with a dense cover of trailing acanthus leaves taken from his first tapestry "Acanthus & Vine" into which have been placed Philip Webb's five studies of animals and birds (Peacock, Hare, Lion, Fox and Raven).

The print Love Is Enough pays tribute to Morris' many skills as a writer, poet and typographer. The title phrase from the play of the same name printed in the Morris typeface from the Kelmscott Press. "Love is Enough" by William Morris Love is enough: though the world be a-waning,And the woods have no voice but the voice of complaining,Though the skies be too dark for dim eyes to discoverThe gold-cups and daisies fair blooming thereunder,Though the hills be held shadows, and the sea a dark wonder,And this day draw a veil over all deeds passed over,Yet their hands shall not tremble, their feet shall not falter:The void shall not weary, the fear shall not alterThese lips and these eyes of the loved and the lover.

Introducing Morris & Co x August Berg Petite women watches - the perfect accessory to add a touch of elegance and sophistication to any outfit. Designed with the modern woman in mind, these watches feature delicate, feminine details and a slim profile that is both stylish and comfortable to wear.

Pimpernel is a clear example of the relationship William Morris created between the design of wallpapers and fabrics, influenced by oriental models. Morris designed Pimpernel in 1876 and later chose it to decorate his dining room at Kelmscott House in Hammersmith, London. Titled Pimpernel, this design is an example of how the interest in Japanese design led to the simplification of lines and colours. Morris was particularly keen on curved acanthus leaves and climber willow and honeysuckle branches, which he used time and time again as the central theme or in the backgrounds.

Inspired by the wild-flowers and trees Morris' saw on his country walks, Willow Bough features entwined stems and delicate willow leaves. This much-loved Morris design from 1887 has been simplified and re-painted using three colours, which brings a gentle sophistication and contemporary flavour to this classic design.

For the heart of a motherEnjoy up to 20% off with complimentary personalised engraving. She gave you time — in quiet moments, in endless care, in ways words can never fully hold. This Mother’s Day, honour those moments with something just as meaningful. A timepiece, personalised with a message only she will understand. Because the most beautiful gift is not just time —but the memories you choose to keep within it. Enjoy up to 20% off with complimentary personalised engraving.Create a gift that stays with her, every day.