Our Climate Commitment: Carbon-Neutral!

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Serenity: where it all began

Serenity was August Berg's first collection, designed by Danish watch designer Magnus Joergensen to capture a state of calm. It brings Danish design tradition together with modern colours, inspired by deep blue skies and the jewel-toned waters of a Nordic holiday.

The details are quiet and considered: a 1950s-inspired dial with slim hour batons, a crown carrying the infinity logo for the perfect time loop, and an anti-reflective sapphire crystal over a Japanese quartz movement. Straps release in seconds, so one watch can have many looks.

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The Gift of Time

Every August Berg watch is built around timefulness: appreciating the time we have and choosing how to spend it. Cases are surgical-grade stainless steel, dials sit under anti-reflective, scratch-resistant glass, and each watch runs on a Japanese quartz movement. It arrives in a reusable, FSC-certified bamboo box, and delivery is carbon neutral.

For every watch sold, August Berg gives a child 6 months of quality education through the Human Practice Foundation, a Danish non-profit, and with every 20,000 watches sold, builds a school.

Our social mission

Reviews (9)

4.9

  • beautiful classy watch

    I'm very happy with my Simply Rose Gold watch. But there was some bad news and good news before I was. I had trouble figuring out how to shorten the band (I have a small wrist). The tiny booklet that came with the watch had some illustrations which were not helpful and there were no instructions. Even with videos I found on line I couldn't get it to close securely (I'm not mechanical at all). I started wearing it around the house, fastening it the best I could. Unfortunately, I wore it down to the basement laundry room. As I was getting on the elevator it popped open, teetered on the edge of the elevator and then fell 5 stories! Our building's wonderful super was able to retrieve it and it was still ticking. One side where the band meets the watch had popped open with a small screw sticking out. I could not get it back to its original state so went to a jewelry store. The very kind guy said it probably just needed a good yank but he didn't want to do it because it could break. At that point, I told him he had my permission to try. It worked! And he showed me how to properly close the clasp. Now I really love it!

    — william russell

  • Serenity Simply Rose Gold | Rose Gold Mesh

    Gorgeous watch by an absolutely fantastic company! Would definitely recommend to anyone looking for classic timepiece!

    — LR

  • The perfect gift

    A beautiful watch!! The perfect gift for a good friend 💕

    — Harriet

  • Elegant Watch

    Very classy look

    — Suzie Li

  • Super!

    Beautiful watch, great quality, I like it :)

    — Gloria Ong

  • affordable luxury

    beautiful watch. and definitely matches its name "affordable luxury watches"

    — Desmond

  • quality product

    +was very please with the quality of the product and also how quick I was able to get it. looking forward in buying another one soon.

    — Ivy

  • First watch

    Purchased this last month, and can’t be more satisfied with my decision!

    — Siti

  • love it

    Very satisfied with my watch, it is a great quality, and I always receive complements about my watch every time I wear it.

    — Nur

As featured in

  • Harper's Bazaar

    “Unconventional and playful August Berg timepiece.”

  • Woman & Home

    “A statement style you’ll want to wear on repeat.”

  • Fashion Press

    “A vintage-modern design for a sophisticated look.”

  • The Straits Times

    “A collection of stylish timepieces.”

  • Jeweller

    “Every August Berg timepiece serves as a keen reminder to live consciously.”

  • JCK

    “Watches are so perfectly Spring.”

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