Serenity was August Berg's first collection, designed by Danish watch designer Magnus Joergensen to capture a state of calm. It brings Danish design tradition together with modern colours, inspired by deep blue skies and the jewel-toned waters of a Nordic holiday.

The details are quiet and considered: a 1950s-inspired dial with slim hour batons, a crown carrying the infinity logo for the perfect time loop, and an anti-reflective sapphire crystal over a Japanese quartz movement. Straps release in seconds, so one watch can have many looks.

Every August Berg watch is built around timefulness: appreciating the time we have and choosing how to spend it. Cases are surgical-grade stainless steel, dials sit under anti-reflective, scratch-resistant glass, and each watch runs on a Japanese quartz movement. It arrives in a reusable, FSC-certified bamboo box, and delivery is carbon neutral.

For every watch sold, August Berg gives a child 6 months of quality education through the Human Practice Foundation, a Danish non-profit, and with every 20,000 watches sold, builds a school.