An exclusive collaboration between a Danish watch brand and Morris & Co., the British Arts & Crafts house built on William Morris's designs. Morris & Co.'s studio worked with August Berg to pick out the most recognisable parts of its archive prints, such as the cheeky thrush of Strawberry Thief or the bold symmetry of Pimpernel, and rescale them for a watch dial.

Morris believed in having nothing at home that isn't useful or beautiful. The collaboration brings that idea to the wrist, and it fits August Berg's own philosophy of timefulness: design made to last.

Every August Berg watch is built around timefulness: appreciating the time we have and choosing how to spend it. Cases are surgical-grade stainless steel, dials sit under anti-reflective, scratch-resistant glass, and each watch runs on a Japanese quartz movement. It arrives in a reusable, FSC-certified bamboo box, and delivery is carbon neutral.

For every watch sold, August Berg gives a child 6 months of quality education through the Human Practice Foundation, a Danish non-profit, and with every 20,000 watches sold, builds a school.